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Description:All this means marketers need different approaches to gain the attention of Gen Z — and turn traditional advertising models on their head, industry analysts said. In the past, most ad dollars went to paying television networks, radio stations, and newspapers. Carolyn Carlisle, a junior at Nauset Regional High School on Cape Cod, said her friends like the marketing of Ivivva, an athletic wear brand of lululemon athletica Inc. It emphasizes personalizing white sneakers with paint, stencils, and jewels. But to reach Gen Z, companies will need to spend more to create videos and other content that provides useful information, entertains, and otherwise impresses them enough that they share with families, friends, and followers, industry analysts said. Follow her on Twitter at jessicageller Jessica Geller can be reached at jessica.

Views: 5600 Date: 2018-06-10 Favorited: 93